Most of the small and big brand companies have their ads on Facebook. Since Facebook is the most popular social media, as it has more numbers of users compared to other social media channels. However, it is not easy to manage Facebook ads without proper analysis of the data. While it contains so much data according to which you need to strategies the ad campaign to get better results. Based on the Facebook ad metrics system, you can organise the data. So that it will be manageable for you to get better revenue from your ad campaigns. While you shouldn’t forget about 3 most important Facebook ad metrics, which would help you to generate better leads through Facebook ads.
It would be beneficial for Facebook to run ads, as it earns in the form of CPM (cost per 1000 impression basis). They would like to run the ads as much as possible. However, this can also be the cause of the problem. Re-targeting using Facebook ads may cause annoyance to your audience which is not good for your marketing.
Investing too much on the conversion-focused ad campaign can also be a mistake, as it is not necessary that you would get enough responses through Facebook ads.
For having better revenue in business, it is better to invest carefully in the frequency of ads published on Facebook.
The ad content should be able to connect with your audience. Based on the likes and dislikes of your targeted audience, you need to post your ads. If the relevance score of your ads is better, then people would like to view your ads more, as Facebook would also like to show ads which can easily interact with users. And it would help you to get a better conversion rate for your business.
Video percentage watched:
Compared to image ads, video ads are more effective. Watching videos it would be easier for viewers to learn about the qualities of products. Since video marketing is generating better results in all over social media, while advertisers shouldn’t miss the video ads in the ad campaign on Facebook
There are many other metrics, based on the applications and tools on the Facebook. Utilizing which you can create better ads, while you shouldn’t forget the above-shown metrics in your ads to perform better on Facebook.